giovedì 26 giugno 2008


Karím Rashid , graduate in Industrial Design at Carleton University in Ottawa, is one of the major global leading figure of interior design but not only.
He’s an interior, fashion, furniture, lighting design and artist.
His design is for all people not just for few and he pay a great attention to the contest where his objects are used daily.
He worked for Prada, Giorgio Armani, Foscarini, Guzzini, Zanotta, Estee Lauder, Issey Miyake.
Karím Rashid has been awarded several times for his work in international design. We remeber the most famous : Good Design Award (2003) for Kurve by Neinkamper and the I.D. Magazine’s Annual Design Review Awards (2002).

He wrote:
“Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally.
My real desire is to see people live in the modus of our time, to participate in the contemporary world, and to release themselves from nostalgia, antiquated traditions, old rituals, kitsch and the meaningless. We should be conscious and attune with this world in this moment. If human nature is to live in the past - to change the world is to change human nature.”

He has recently worked for ABET LAMINATI
His design for Albet Laminati was focused on transforming the image of laminate through the research of lines, curves and drawing so that he can change their aestetic aspect preserving their functionality.

That’s like a psychedelic trip or a vision, just signs for soul and perception.
Like in every psychedelic dream there is an obsessive motive that come back and come back again. The hexagon. The hexagon express a kaleidoscopic and cabalistic symbol; it is at the same time a closed and an open figure, the system of concentric hexagons condense and dilate to infinity.

He loves fluorescent colors, aquamarine, green apple, lemon yellow and pink.

Slowly, the laminates come alive and begin to dance with colours. And then you can see whirling spirals that disappear into the distance. How can the brain make a sense of this new visible home? This new geometric perspective and the dynamic shapes are a Rashid’s way to generate a world completely from within. But this inspired inside world can reach every one of us saying something new?

When you stop and take a break or a dinner over these seats can you really receive the concentrated energy that he wants to give you or just the ipnotic effect?

We find that the real innovation is the research of emotion and the focus on perception of a weave of multiple expressive alphabets.
Hallucinations seem to come in an endless variety, as individual as dreams. So it seems improbable that they can even be categorised, never mind calculated by a computer.
The new trial of Rashid is really the contrary: the use of digitally printed ABET laminate to personalize the products with coulors and pictorial games. So you can order your psychedelic dream.
"The typical mescaline or lysergic acid experiment begins with perceptions of coloured, moving, living geometrical forms," wrote Aldous Huxley in 1954 in Heaven and hell.
"In time, the pure geometry becomes concrete, and the visionary perceives, not patterns, but patterned things, such as carpets, coverings, mosaics”.

Are you ready for this hypnotic strengh?
And if by chance you have a little 'headaches”, don’t worry, you can always turn on the light .. :-))