MoMA Line of People Project

If you are in New York City don’t miss the Moma Line of people.
Moma,the famous Museum of modern Art,needs people of all ages and backgrounds
"to represent a real slice of New York" for a giant MoMA banner that will stretch along the museum's West Lot fence on 53rd St. for the rest of the year

Photo by Moma

As Paul Valéry wrote

( Pièces sur L’Art, 1931,Le Conquete de l’ubiquite)

“In all the arts there is a physical component which can no longer be considered or treated as it used to be, which cannot remain unaffected by our modern knowledge and power. For the last twenty years neither matter nor space nor time has been what it was from time immemorial. We must expect great innovations to transform the entire technique of the arts, thereby affecting artistic invention itself and perhaps even bringing about an amazing change in our very notion of art."

A professional MoMA photographer will be taking full-length photographs of visitors, staff members, friends, and family. A selection of these pictures will then be assembled into a graphic rendering of the MoMA ticketing line (which often extends alongside the 53rd St. fence)

So common people become a living banner for a ticketing line.

Participants are needed for any and all days and they will be part of a photo that is at the same time art, sculpture and advertising.

To participate, stop by the MoMA lobby near the film desk (entrance at 11 W. 53rd St.) June 17, 18, or 19. Come as you are, dressed as you like (the more colorful the better) and enjoy this new art-joke by Moma.

But if you don't like to appear like a living ticket you can go to visit this incredible musem of modern art that realized too a very nice virtual gallery on the web.

For questions, call Melanie Malkin at (212) 333-1272 or visit Moma